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Table of Contents
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Technical Translation
Stage 1: Prerequisites
Company Name Tradutec
Address Rue Sainte-Hélène, 51B
B-6724 Orsinfaing
Belgium
Legal Form Société à responsabilité limitée (SARL) ????
Founder (s) Name Perrine HENRION
Qualifications/skills Master in ‘Traduction pluridisciplinaire’, options anglais/espagnol
Stage 2: Summary
Stage 3: Business Idea
Your product / service
Tradutec will provide translation services to individuals or medium to large companies on technical subjects. …
Customers
We are targeting medium to large companies that do not have internal resources to meet their needs in translation or medium to large companies which do have internal resources but need support for a specific project.
Benefits of the product for the customer
Differences from competition
Objectives of the company
Stage 4: Strategic analysis
4.1 Attractiveness of the sector
Bargaining power of customers
Bargaining power of suppliers
Threat of new entrants
Threat of substitute products
Intensity of competitive rivalry
4.2 Analysis of the environment (PEST-Analysis)
Politics
Our services are not influenced by any legal or political developments.
Economy
Our services can be influenced by economic developments as usually during those times, companies are working less with external consultancy companies.
Sociocultural
Our services are not influenced by social or demographic changes.
Technology
Our services are influenced by technological developments as online communication strategy are based on web developements that are changing regularly.
4.3 Market analysis
Market segments
Target 1: Medium companies
Description of the target: They do not usually have an online communication team but only a webmaster and/or publisher.
They need assistance when they are developing an online presence and/or want to stress more on their online communication. Hiring an external consultant will help them achieve their objectives without hiring new internal people.
Target 2: Large companies
description of the target: They usually have an online communication team with an online communication manager.
They need assistance when they are developing an online communication strategy following a political change in the company (merger, reputation damage, new orientation, etc)
Market Volume
In 2008 there was 55 companies in Luxembourg with an Intranet but only 17 with a project manager for web project. And 67 did have a website. Among those companies, 29 have more than 1.000 employees and they may need our services to help them design there online strategy.
Market share
Development of the market
4.4 Competition analysis
Competitor 1:
Name of competitor
Direct / indirect
Main strengths
Main weaknesses
Competitor 2:
Name of competitor
Direct / indirect
Main strengths
Main weaknesses
Competitor 3:
Name of competitor
Direct / indirect
Main strengths
Main weaknesses
4.5 SWOT analysis
Strengths and weaknesses
Opportunities and threats
Stage 5: Marketing
5.1 Marketing goals
Economic objectives:
Psychological objectives:
Prove that we are reliable although we offer low prices.
Develop customers loyalty and get a high name recognition.
5.2 Marketing strategy
We carry out a marketing strategy based on price and internal experience.
5.3 Marketing-Mix
Product / service
Price
We offer different kind of services regarding payment:
- working remotly by numbers of hours
- fixed price contract working remotly
Place / Distribution
Distribution strategy
Our services will be directly distribute to clients.
Criteria for the location of the company
(for each)
Criteria Location
How important is it for the company?
Your Business location
Promotion
Advertising expenses
Advertisement Unit
€ per Unit Unit per year Total €
Above-the-line media 708
Radio 0 0 0 0
Television 0 0 0 0
Daily papers 0 0 0 0
Weekly papers 0 0 0 0
Posters 0 0 0 0
Internet presence 1 59 12 708
Below-the-line advertising 1080
Packaging / Logo 1 490 1 490
Flyers 1 590 1 590
Sponsoring 0 0 0 0
Marketing (phoning, mailing,…) 0 0 0 0
Other 1 0 0 0
Total 1788
Stage 6: Staff
Position
Number
Requirements
Qualification Unit
(1; 0.5; 0.75) Gross salary Annual salary
Chief Executive Officer (CEO) 1 2019 24228
Administrative staff 0 0 0
Production or service staff 0 0 0
Cleaning staff 0 0 0
Trading staff 0 0 0
Other 0 0 0
Total gross salary 24228
Labour additional costs (15%) 3634.2
Labour costs 27862.2
Stage 7: Financial planning
7.1 Assessing investments
Establishment costs Amortisation period
[year] annual amortisation amount
Notary costs 133 0 0
Registry costs 75 0 0
Spending on financial consultants 0 0 0
Total Establishment costs 208 Total amortization 0
Intangible assets Amortisation period
[year] annual amortisation amount
Patents 0 0 0
Spending on trademark rights 240 0 0
Goodwill 0 0 0
Total Intangible assets 240 Total amortization 0
Tangible assets Amortisation period
[year] annual amortisation amount
Renovation costs 0 0 0
Equipment required for the business activity 0 0 0
Transport material 0 0
Office furniture (fax, telephone, copying machine) 0 0 0
Computer hardware (incl. software, credit card reader) 2031 4 507.75
Maintenance material and fittings 0 0 0
Total Tangible assets 2031 Total amortization 507.75
7.2 Sales plan
Commercial Activity
Product Units sold Units bought Selling price Purchase price Discount
In %
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
Turnover (€) Purchasing costs (€) Purchasing costs of goods sold (€) Net profit margin (€) Net profit margin (%)
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
Product Stocks increase
0
0
0
0
0
0
0
0
0
0
Variation of stocks 0
Service Activity
Service Number of provided services Average selling price Service charged
working in house by numbe 1 0 0
working remotly by number 1 0 0
fixed price contract work 1 0 0
fixed price contract wor 1 0 0
External project manager 1 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
Total 0
Manufacturing activity
Finished product Units sold Average selling price Turnover (€)
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
Total 0
Consumption of raw materials and stationery
Quantity bought Buying price Purchase price (€) Quantity used Consumption (€)
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
Total 0 Total 0
Product Stocks increase
Variation of stocks
7.3 Running costs
Stored purchases from raw materials and parts 0
Inventory turnover of raw materials and parts 0
Consumption of raw materials and parts 0
Non storable goods (water, gas, electricity) 0
Cleaning material and small equipment 0
Office stationery 0
Gas, fuel 0
Total Spendings on non storable goods 0
Outsourcing 0
Capital lease / leasing fees 0
Rent and service charge 7140
Maintenance and reparation 0
Insurance premium 0
Training costs and seminars 0
Total external spending due to the investment 7140
External staff (temporary workers) 0
Payment of temporary workers and fees 0
Advertisement, publications and public relation 1788
Business travel, missions, receptions 6000
Postage and telephone expenses 0
Banking service 225
Miscellaneous spendings 1550
Total External spending due to the activity 9563
Land tax 0
Vehicle tax 0
Other tax 0
Total Tax and fees 0
Total labour costs 27862.2
Total Running costs 44565.2
7.4 Estimating working capital requirements
1. Appraising average potential stocks
Formula: COGS (or value of raw materials consumed) / Inventory turnover
Purchasing costs of goods sold 0
rotation of stocks 0
Average goods inventories to be financed 0
Consumption of raw materials and parts 0
Inventory turnover 0
Average raw material inventories to be financed 0
Total inventories to be financed 0
2. Appraising customers debts
Formula: Turnover * average payment terms / 360
Turnover including VAT 0
Average payment terms 0
Customers debts 0
3. Liability to suppliers
Formula: Amount of goods purchase including VAT * delay allowed by suppliers / 360
Goods purchasing tax inclusive 0
Delay allowed by suppliers 0
Goods liabilities 0
Purchasing of raw materials and parts 0
Average payment terms 0
Goods liabilities 0
Goods liabilities 0
4. Working capital requirements
Formula: Average stocks to be financed + customers debts + liability to suppliers
Working capital requirements 0
7.5 Financing planning
1. Seed capital:
Capital resources 20000
Equity capital 0
2. Credit amortisation
Assumptions:
Amount of the credit 0
Duration 0
Constant annual amortisation 0
Bank Amount N
0
Amortisation 0
Amount due on 31/12 0
Interest rates 0 0
7.6 Profit and loss account
Net amount of goods sold 0
- Purchasing cost of goods sold 0
Trading margin 0
Service 0
Selling of finished goods 0
- Disbursable operating costs 44565.2
Consumption of raw materials and parts 0
Non-stored purchases of materials and stationery 0
Total External spending due to the investment 7140
Total External spending due to the activity 9563
Taxes and duties 0
Labour costs 27862.2
Gross operating profit -44565.2
- Depreciation on value adjustment on intangible assets 0
- - Depreciation on value adjustment on tangible assets 507.75
Operating profit -45072.95
- Financial costs 0
Financial costs -45072.95
- Taxes 0
Net profit -45072.95
Cash flow :
Net profit -45072.95
Non-disbursable costs 507.75
Cash flow -44565.2
7.7 Financing chart
Financial needs Financial resources
Investments 2479 Cash Flow -44565.2
Working capital requirements 0 Capital resources 20000
Credit amortisation 0 Long term credits 0
Total financial needs 2479 Total financial resources -24565.2
Resources surplus (positive cash balance) 0 Resources surplus (positive cash balance) 27044.2
7.8 Budget planning
Seed investment
Incomes
Month 1 2 3 4
Product/service 1
Product/service 2
Product/service 3
Product/service 4
Product/service 5
Product/service 6
Total revenues
Partner's contribution
Subsidies received
Interest income
Asset disposal
Miscellaneous revenues
Total Incomes
Spendings
Establishment costs
Intangible assets
Tangible assets
Immobilisations financières
Total investment expenditure
Loan redemption (monthly)
Capital redemption
Total redemption
Goods purchasing (monthly)
Stored purchases from raw material and parts (payments)
Total goods and raw material purchasing
Non storable goods (water, gas, electricity)
Cleaning material and small equipment
Office stationery
Gas, fuel
Total Spendings on non storable goods
Outsourcing
Capital lease
Rent and service charge
Maintenance and reparation
Insurance premium
Training costs and seminars
Total external spending due to the investment
External staff (temporary workers)
Payment of temporary workers and fees
Advertisement, publications and public relation
Business travel, missions, receptions
Postage and telephone expenses
Banking services and related services
Miscellaneous spendings
Total external spending due to the activity
Land tax
Vehicle tax
Other taxes and duties
Total taxes and duties
Labour costs
Interests loan
Total disbursable operting costs
VAT Payment
Income tax payment
Total Spendings
Balance
Incomes
Month 5 6 7 8
Product/service 1
Product/service 2
Product/service 3
Product/service 4
Product/service 5
Product/service 6
Total revenues
Partner's contribution
Subsidies received
Interest income
Asset disposal
Miscellaneous revenues
Total Incomes
Spendings
Establishment costs
Intangible assets
Tangible assets
Immobilisations financières
Total investment expenditure
Loan redemption (monthly)
Capital redemption
Total redemption
Goods purchasing (monthly)
Stored purchases from raw material and parts (payments)
Total goods and raw material purchasing
Non storable goods (water, gas, electricity)
Cleaning material and small equipment
Office stationery
Gas, fuel
Total Spendings on non storable goods
Outsourcing
Capital lease
Rent and service charge
Maintenance and reparation
Insurance premium
Training costs and seminars
Total external spending due to the investment
External staff (temporary workers)
Payment of temporary workers and fees
Advertisement, publications and public relation
Business travel, missions, receptions
Postage and telephone expenses
Banking services and related services
Miscellaneous spendings
Total external spending due to the activity
Land tax
Vehicle tax
Other taxes and duties
Total taxes and duties
Labour costs
Interests loan
Total disbursable operting costs
VAT Payment
Income tax payment
Total Spendings
Balance
Incomes
Month 9 10 11 12
Product/service 1
Product/service 2
Product/service 3
Product/service 4
Product/service 5
Product/service 6
Total revenues
Partner's contribution
Subsidies received
Interest income
Asset disposal
Miscellaneous revenues
Total Incomes
Spendings
Establishment costs
Intangible assets
Tangible assets
Immobilisations financières
Total investment expenditure
Loan redemption (monthly)
Capital redemption
Total redemption
Goods purchasing (monthly)
Stored purchases from raw material and parts (payments)
Total goods and raw material purchasing
Non storable goods (water, gas, electricity)
Cleaning material and small equipment
Office stationery
Gas, fuel
Total Spendings on non storable goods
Outsourcing
Capital lease
Rent and service charge
Maintenance and reparation
Insurance premium
Training costs and seminars
Total external spending due to the investment
External staff (temporary workers)
Payment of temporary workers and fees
Advertisement, publications and public relation
Business travel, missions, receptions
Postage and telephone expenses
Banking services and related services
Miscellaneous spendings
Total external spending due to the activity
Land tax
Vehicle tax
Other taxes and duties
Total taxes and duties
Labour costs
Interests loan
Total disbursable operting costs
VAT Payment
Income tax payment
Total Spendings
Balance
Incomes
Year Total
Product/service 1
Product/service 2
Product/service 3
Product/service 4
Product/service 5
Product/service 6
Total revenues
Partner's contribution
Subsidies received
Interest income
Asset disposal
Miscellaneous revenues
Total Incomes
Spendings
Establishment costs
Intangible assets
Tangible assets
Immobilisations financières
Total investment expenditure
Loan redemption (monthly)
Capital redemption
Total redemption
Goods purchasing (monthly)
Stored purchases from raw material and parts (payments)
Total goods and raw material purchasing
Non storable goods (water, gas, electricity)
Cleaning material and small equipment
Office stationery
Gas, fuel
Total Spendings on non storable goods
Outsourcing
Capital lease
Rent and service charge
Maintenance and reparation
Insurance premium
Training costs and seminars
Total external spending due to the investment
External staff (temporary workers)
Payment of temporary workers and fees
Advertisement, publications and public relation
Business travel, missions, receptions
Postage and telephone expenses
Banking services and related services
Miscellaneous spendings
Total external spending due to the activity
Land tax
Vehicle tax
Other taxes and duties
Total taxes and duties
Labour costs
Interests loan
Total disbursable operting costs
VAT Payment
Income tax payment
Total Spendings
7.9 Break-even point
Positions Variable costs Fixed costs
loan redemption
capital redemption
Consumption of raw materials and parts
Non storable goods (water, gas, electricity)
Cleaning material and small equipment
Office stationery
Gas, Fuel
Outsourcing
Capital lease / leasing fees
Rent and service charge
Maintenance and reparation
Insurance premium
Training costs and seminars
External staff (temporary workers)
Payment of temporary workers and fees
Advertisement, publications and public relation
Business travel, missions, receptions
Postage and telephone expenses
Banking service
Miscellaneous spendings
Land tax
Vehicle tax
Other tax
labour costs
Total
Break-even point calculation
yearly Turnover
Marge sur coûts variables (CA-CV)
fixed costs
Break-even point (Turnover*fixed costs/Marge sur coût variable)
She will have online communication strategy experience to work closely with the clients.
